Gareth Pugh is an emerging Fashion Designer with a very distinct style. We may say this about every other designer really, but if applies to anyone, it's Gareth Pugh. It's through his immediate leap into the unconventional, unseen and vaguely sinister that marked him down as a designer to keep an eye on. Gareth Pugh practically gambled all his money into what he did.
I decided to do a post about this designer because in my Fashion Foundation seminar we saw a Fashion Film of Gareth Pugh's Pitti at the Imagine #79. It's amazing, really. I mean, props to the director Ruth Hogben, but boy, Gareth Pugh's visions do seem stir something deep within.
I love this one particularly because you can feel the contrast brought by Gareth pugh's usual insights in his creations and the religious connotations at this Italian debut. The melancholic strings against the modernist sounds.
"With a collection inspired by religious iconography and Florentine opulence, Gareth Pugh made his Italian fashion debut at Pitti Immagine #79. Showcasing his clothes via a unique fashion film, created with Ruth Hogben and projected onto the ceiling of a 14th-century church, Pugh melded the grand traditions and art of this ancient city with his own hyper-modern fashion vision." - SHOWstudio
One thing about Gareth Pugh that makes him distinguishable is the way in which he "reaches out". It's a feeling he instils. His designs are daring, a little bit off, maybe, but inherently glamorous. I feel that the Fashion Film advertises this designer's image better than any still photo would. The twisting, crawling, creature-like figures seem to embody some unconscious instinct, searching, looking and testing reality.
I read somewhere that Gareth Pugh's also influenced by London's club scene. You can feel that in the way the figures move, their disconnection with time and place and the harmony with their bodies and movements with the throbbing sounds.
Here is the link to another Fashion Film, the one from Gareth Pugh's Spring/Summer 2011.
In my opinion, Gareth Pugh kind of gives any other aspiring designer the push to find that something more within.